Leading Philippine telco and digital services provider PLDT and mobile leader
Smart Communications together with broadcast station TV5 bring the much
anticipated Miss Universe 2016 closer to Filipinos everywhere through the country’s
most extensive and robust fixed line and wireless networks.
In partnership with the
Miss Universe Organization and official Philippine broadcast partner of Miss
Universe 2016 Solar Entertainment, the PLDT Group will enable the best viewing
experience of the pageant in the Philippines through its various terrestrial
and digital channels, across multiple screens at home and on-the-go.
With the Miss Universe
crown currently in our homeland, the enthusiasm for and connection of Filipinos
to the global pageant is now stronger than ever,“With the Miss Universe crown
currently in our homeland, the enthusiasm for and connection of Filipinos to
the global pageant is now stronger than ever,” PLDT Chairman Manny V.
Pangilinan said. “With the combined reach of PLDT, Smart and TV5, we are
providing our countrymen more ways to enjoy the pageant. We are giving them
exclusive access to behind-the-scenes and key events such as the very popular
swimsuit and long gown competitions, and of course, real-time viewing of the
much-awaited coronation night. With our robust network capabilities and the
largest consumer base of over 75 million Filipinos, millions of fans can watch
the pageant events via multiple platforms, whether on TV, laptop or
mobile—whenever they want, wherever they want. For years, we have been
revolutionizing the way entertainment is consumed in the nation, offering our
subscribers an extensive entertainment portfolio featuring top digital
entertainment partners. Miss Universe is one platform we would not miss out
on.”
PLDT and Smart will provide
fixed broadband and mobile connectivity to power the Miss Universe pageant
throughout their stay in the Philippines. With the country’s widest Fibr
broadband network which delivers symmetrical speeds of up to 1Gbps and Smart’s
superior mobile LTE network, consumers can be assured of the best real-time
Miss Universe experience.
“The Internet and social
media will undoubtedly play a substantial role in Miss Universe in the
Philippines,” PLDT and Smart Chief Revenue Officer Eric Alberto said. “We are
ready to contribute our top notch products and services to make it a more
engaging experience for everyone. Miss Universe 2016 will be using PLDT and
Smart’s services throughout their entire journey, while fans will be able to
immerse themselves in not only the coronation night, but also on all the
exciting events leading up to it. True to our promise of bringing the ultimate
Miss Universe experience, our subscribers will get a chance to witness the
coronation night live via free ticket promos.”
On top of the complete
broadcast coverage of the coronation night, TV5 will give viewers access to the
preliminary show, specifically the swimsuit and long gown rounds. “Filipinos
can look forward to watching their favorite contestants compete even before the
grand finale, which is something only TV5 can offer,” TV5 President and CEO
Chot Reyes said. “We aim to bring the pageant to life by bringing it closer to
the hearts and enthusiasm of every Filipino.”
TV5 signed with Solar for
the partnership which encompasses on-air, on-ground, and PR values—the
blocktime airing of the Coronation Night on January 30, the exclusive airing of
the long gown and swimsuit preliminary competitions on January 28 and 29 which
will also be available online on the same day, powered by PLDT and Smart.
Solar Entertainment takes
pride in collaborating with TV5, PLDT, and Smart in the hope of delivering the
optimum broadcast quality coverage of this momentous event, showcasing the
wonders and beauty of the Philippines, and giving our fellow Filipinos the
ultimate Miss Universe experience. “Bringing Miss Universe to the Philippines
is one of the top events that we have ever invested in. It is an opportunity
that we did not want to miss,” said Mr. Wilson Tieng, President and CEO of
Solar Entertainment Corporation. “For Miss Universe, we have jam-packed
activities that will be happening at the same time and we’re excited to share
it with the viewers.”
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